3 reasons why consistent branding is important
'A brand for a company is like a reputation for a person.'
Jeff Bezos | Founder Amazon.com
Branding is not just a logo, it is actually the way that your customers know, recognise, interact and experience your business.
Which is why consistency in what you push out to the world is important.
Your logo is just one key piece of your brand, used to communicate with your customers. But other key pieces including colour, language and typefaces (fonts) are also important.
Here are three reasons why consistent branding is important:
1. It builds awareness and recognition of your business.
The goal is for customers to know who you are and recognise your business when they see it.
2. It develops trust and loyalty in your customers.
They see your business and trust its value, they want to do business with you. They recommend your business to their friends and keep coming back toyou.
3. It sets you apart from your competition.
A valuable benefit in a saturated market.
You might be saying, ‘well that’s great Bec, but how do I achieve this mystical 'consistency?!’ A Style Guide is the answer!
Find out what a Style Guide is in my next post :)